To launch into space, you have to calculate the flux velocity of solar radiation divided by gravity squared. Just kidding. That’s complete nonsense. Because I’m not smart enough to be an aerospace engineer. Only a handful of people have that kind of brainpower, and Lockheed Martin needed our help finding them. So we went to the top engineering universities and offered students something a bit more challenging than a job application: a monolithic box that can only be opened by the smartest engineers.
AWARDS: D&AD – Graphite D&AD – Shortlist Cannes Lions – Shortlist x3 Clio Awards – Silver x2 Clio Awards – Shortlist – Innovation Project Isaac Awards – Design Invention Project Isaac Awards – Ad Tech Invention Project Isaac Awards – OOH Media Invention
PRESS: Creativity Pick of the Day Fast Company Adweek
CREDITS: Executive Creative Director: Mat Bisher Executive Creative Director: Dan Donovan Creative Director: Vince Lim Creative Director: Jason Ashlock Creative Director: Dom Baccollo Creative Director: Josh Grossberg Associate Creative Director: Jesse Yowell Associate Creative Director: Dan Colburn
Think Inside the Box
TriNet specializes in providing HR services to startup businesses, and they needed a way to get attention at SXSW. So we came to them with a dumb idea: create the world’s dumbest startup and convince everyone it’s real. Because while some startups are destined for failure, others just need a hand from TriNet. It garnered a whole lot of press, and even more WTFs.
Press: ABC News, Mashable, The Verge.
YamTrader.com - Mashable Coverage
Endorsed by The Amish
FirstBank needed help promoting their new high-tech mobile app. Naturally, we turned to the Amish.
Press: Creativity, AgencySpy, MediaPost
Directed by The Perlorian Brothers
This may come as a shock to hear, but cows don’t actually enjoy getting turned into hamburgers. Crazy, right? That’s why these cunning bovine creatures are on a mission to save their own hides, by convincing the world to eat chicken instead of beef. And this time, they’re going undercover to spread their message.
PRESS: Creativity Editor’s Pick
CREDITS: Executive Creative Director: Larry Platt Executive Creative Director: Daniel Rodriguez Creative Director: Nic Howell Creative Director: Geoff Bentz Associate Creative Director: Jesse Yowell Associate Creative Director: Dan Colburn Director: Dave Laden
Burger Board Room
French Toast Crunch: The Tiny and the Tasty
Year one of The Tiny and the Tasty brought audiences to their feet, critics to their knees and a discontinued breakfast cereal back into the spotlight. Needless to say, for year two, we had some tiny shoes to fill. And we filled those shoes with a pair of tiny celebrity guest stars. Luke Perry’s Thumb and the internet famous ‘Tiny Hamster’ join the cast of the biggest little daytime drama to ever hit the silver screen.
Press: Creativity, Adweek
Pinterest.com is a great place to find interior decorating ideas for your home. Sadly, many men still aren’t comfortable being seen browsing a website that’s popular with women. So we created a way for men to use Pinterest without the risk of getting caught in the act – a browser plug-in that camouflages the website with a manly disguise. Thanks to FirstBank Mortgages, men can now Pin to their heart's content under the cover man stuff.
Recognition: The Webby Awards The MASHIES OMMA Awards (Gold, Pinterest Campaign)
Press: Adweek, Creativity
General Mills: Cereal as Real as Kids
Have you ever noticed how kids say exactly what’s on their mind? All the time. Everywhere. Especially in public. Because kids don’t know how to act fake. And when General Mills began removing the artificial flavors and colors from their cereals, they set out to be more like kids: real and non-artificial. Cereal as real as kids.
Cereal as Real as Kids: 30
Cereal as Real as Kids: Watermelon
Cereal as Real as Kids: Tummy
Cereal as Real as Kids: Store
Some people call radio “the theater of the mind.” But I prefer to call it “the waiting-room television of the earholes.” We’ll see if it catches on.
Recognition: Radio Mercury Awards 2017 (Shortlist) - "Dream of Chicken"