In order to get into space, you have to calculate the flux velocity of solar radiation divided by gravity squared. Actually, that’s complete nonsense because I’m not smart enough to be an aerospace engineer. Only a handful of people can do that, and Lockheed Martin needed our help finding them. So we went to the top engineering universities and gave students something a bit more challenging than a job application: a monolithic box that can only be opened by the smartest engineers.
Press: Fast Company, Creativity
Writer, concept development
Think Inside the Box
Endorsed by The Amish
FirstBank needed help promoting their new high-tech mobile app. Naturally, we turned to the Amish.
Press: Creativity, AgencySpy, MediaPost
Directed by The Perlorian Brothers
TriNet specializes in providing HR services to startup businesses, and they needed a way to get attention at SXSW. So we came to them with a dumb idea: create the world’s dumbest startup and convince everyone it’s real. Because while some startups are destined for failure, others just need a hand from TriNet. It garnered a whole lot of press, and even more WTFs.
Press: ABC News, Mashable, The Verge.
YamTrader.com - Mashable Coverage
French Toast Crunch: The Tiny and the Tasty
Year one of The Tiny and the Tasty brought audiences to their feet, critics to their knees and a discontinued cereal back to the breakfast table. Needless to say, for year two, we had some tiny shoes to fill. And we filled those shoes with a pair of tiny celebrity guest stars. Luke Perry’s Thumb and the internet famous ‘Tiny Hamster’ join the cast of the soap opera critics are calling, “Too good to be missed. Too tiny to be seen.”
Press: Creativity, Adweek
Pinterest.com is a great place to find interior decorating ideas for your home. Sadly, many men still aren’t comfortable being seen browsing a website that’s popular with women. So we created a way for men to use Pinterest without the risk of getting caught in the act – a browser plug-in that camouflages the website with a manly disguise. Thanks to FirstBank Mortgages, men can now Pin to their heart's content under the cover man stuff.
Recognition: The Webby Awards The MASHIES OMMA Awards (Gold, Pinterest Campaign)
Press: Adweek, Creativity
General Mills: Cereal as Real as Kids
Have you ever noticed how kids say exactly what’s on their mind? All the time. Everywhere. Especially in public. Because kids don’t know how to act fake. And when General Mills began removing the artificial flavors and colors from their cereals, they set out to be more like kids: real and non-artificial. Cereal as real as kids.
Cereal as Real as Kids: 30
Cereal as Real as Kids: Watermelon
Cereal as Real as Kids: Tummy
Cereal as Real as Kids: Store
In 2018, MGM Resorts is transforming the Monte Carlo hotel into Park MGM – a garden-inspired resort on the Las Vegas Strip. But unlike other Vegas hotels, which are normally demolished in spectacular fashion, the Monte Carlo won’t be going out with a bang. Just a thorough redesign. To help share the news, we resurrected some of the most iconic Las Vegas hotels to have ever been brought down with a mighty kaboom.
Some people call radio “the theater of the mind.” But I prefer to call it “the waiting-room television of the earholes.” We’ll see if it catches on.
Recognition: Radio Mercury Awards 2017 (Shortlist) - "Dream of Chicken"