GAME FACE: TYLENOL
It’s no secret. Football is a painful sport. That’s not only true for the players on the field, but also the people on the sidelines. So for the 2025 NFL playoffs, we helped Tylenol unmask the pain of the game by spotlighting an unsung hero. Because no matter what you do, Tylenol can help you put on your game face. Sometimes quite literally.
The film launched during the NFL playoffs, and we teased its arrival on social with videos that raised a few furry eyebrows. We then partnered with influencers (shoutout Peyton Manning) to expand reach, and Tylenol even offered a 10k scholarship to college mascots.
Credits:
ECD: Justin Bilicki
CD: Kevin Filliter
CD: Jon Murray
ACD: Dan Colburn
ACD: Dylan Lang
Director (film): David M. Helman
Agency: Doner