dan colburn

ST. PADDY’S DAY HYDRATION: Poland spring

St. Patrick’s Day. The biggest day of the year for wearing green, pretending you’re Irish and drinking everything in sight. Everything except water. That’s why Poland Spring set out to make sure all the party animals stay hydrated while getting obliterated. It was a first for any water brand, and I like to think it helped at least one person avoid a hangover.
Credits: ECD Justin Bilicki, ACD Dan Colburn, ACD Dylan Lang