We timed the release of this spot to coincide with the launch of Google Glass in the spring of 2014. Fortunately, the spot turned out to be more successful than Google’s smart glasses. Overnight, the video was viewed more than 200,000 times on FirstBank’s YouTube page. Earning the regional bank some national attention, as well as a few dirty looks from Silicon Valley.

Coverage: TIME, Mashable, Luhzer's Archive, CNet, Complex. 
Directed by The Perlorian Brothers 
Concept, Writer