After the LA Rams won the Super Bowl in 2022, they found themselves without any picks in the early rounds of the NFL Draft. In order to make an impact, the Rams had to do something no one expected: steal the NFL Draft… sort of. Our film garnered the attention of everyone in the league, and the Rams stole the media moment from every other team. Oh, and it even got a shout-out from the one and only Roger Goodell.

“I loved it. It’s what we encourage our clubs to do…It also creates interest in the draft, creates interest in the team. So that’s exactly the kind of engagement we want.” – Roger Goodell

AWARDS:
The Webby Awards - Winner (Social Sports 2023)
Clio Sports - Gold - Film (Teams, Leagues, Governing Bodies, & Associations)
Clio Sports - Silver - Cinematography (Teams, Leagues, Governing Bodies, & Associations)
Clio Sports - Bronze - Integrated Campaign (Teams, Leagues, Governing Bodies, & Associations)
Clio Sports - Shortlist - Film Craft (Teams, Leagues, Governing Bodies, & Associations)

PRESS:
Creativity Editor’s Pick
SHOOT Online
Adweek
The Hollywood Reporter
Good Morning America
Sports Illustrated
TMZ Sports
L.A. Times
ESPN

CREDITS:
Associate Creative Director: Jesse Yowell
Associate Creative Director: Dan Colburn
Group Creative Director: Matt Sherman
Executive Creative Director: Gavin Lester
Production partner: Ventureland - Creative Studio
Director: Paul Hunter w/ Pretty Bird