Lysol: Protect Like a Mother

When it comes to protecting their kids, moms are a force to be reckoned with. It’s true in the animal kingdom, and in our own. So when Lysol wanted to stand for more than just killing germs, we tapped into a mother’s instinct to protect. We developed a fully integrated Mother’s Day campaign – featuring film, social and an interactive exhibit beneath the Brooklyn Bridge – celebrating a different side of motherhood. The side that will rip your face off if you mess with her kids.  

AWARDS:
Cannes Lions – Shortlist
Cannes Lions – Shortlist
Effie Awards – Bronze

CREDITS:
Chief Creative Officer: Tom Murphy
Creative Director: Erin Wendel
Creative Director: Lauren McCrindle
Senior Art Director: Jesse Yowell
Senior Copywriter: Dan Colburn
Senior Designer: Ethan Buller
Designer: Shelby Hipol