YamTrader.com

TriNet specializes in providing HR services to startup businesses, and they needed a way to get attention at SXSW. So we came to them with a dumb idea: create the world’s dumbest startup and convince everyone it’s real. Because while some startups are destined for failure, others just need a hand from TriNet. It garnered a whole lot of press, and even more WTFs.   

Press: ABC News, Mashable, The Verge
Concept, Writer